About UpSells Institute
Empowering businesses and individuals with cutting-edge digital marketing strategies that drive real results.
Our Story
Founded by Hafiz Abu Bakar, a Digital Marketing Strategist with 7+ years of experience and 500+ successful campaigns, UpSells Institute began as a mission to help businesses grow online. Today, it empowers companies and students alike with proven strategies and practical training, making digital success accessible for all.
Hafiz Abu Bakar
Founder & Digital Marketing Strategist
With 7+ years in Digital Marketing, Hafiz Abu Bakar has executed 500+ successful campaigns worldwide. He specializes in strategies that boost visibility, drive sales, and deliver results. A monetization expert on Facebook, YouTube, and TikTok, he has also trained 4,000+ students with innovative strategies.
🎯 My Mission & Aim
To empower students and businesses with practical digital marketing knowledge that drives growth, creates opportunities, and shapes successful careers.
“My vision is to help learners use digital platforms the right way — effectively, ethically, and profitably — to turn online opportunities into real-world success.”
Our Core Values
Results-Driven
Every strategy we teach and implement is backed by data and proven to deliver measurable results.
Transparency
We believe in complete transparency in our methods, pricing, and the results we achieve for our clients.
Continuous Learning
The digital landscape evolves rapidly, and we stay ahead of the curve to ensure our strategies remain effective.
Student Success
Our success is measured by the success of our students and clients. Your growth is our primary focus.
Meet Our Expert Team
Alex Rodriguez
Founder & Lead Strategist
Former Google Ads specialist with 8+ years managing $50M+ in ad spend. Certified Google Partner and Facebook Marketing Expert.
Sarah Chen
Content Marketing Director
Award-winning content strategist who has built content programs for Fortune 500 companies and high-growth startups.
Marcus Johnson
Social Media Strategist
Social media expert who has grown communities from zero to millions of followers across multiple industries.